R+P Post 22: Planning my promo shots

The promo shots are very important as they reflect the image of the duo, it is therefore very important to reflect their different personalities through poses and costume. As the audience are buying into the brand of the artist, it is very important that the artist is relateable and is able to grab the audience's attention.

We felt that the choice of costume and location was very important for representing our artists identity which is very influenced by London; in terms of the locations, fashion and general youth culture.

I think these promo shots effectively convey the type of shots that we hope to recreate as they are both serious but also playful which is the image we are trying to convey for our artists.