R+P Post 4: Audience groups of interest (continue)

Our target group of interest is the 16-24 year old group, consisting of both genders. This is because our artist's music style is a fusion of garage, R&B and pop music which is very popular within this age group. On the whole younger people are more open to listen to new or different styles of music, this means that our fusion of genres would have a place in the market.

Below Ipsos connects 2016 research showed that 93% of 16-24 year olds consume music from the site Youtube. This is especially important as youtube is the most used music service where 82% of all youtube visitors use it for music.

As well as streaming music online, our audience also attended night clubs to listen to music and dance. They also are among the highest percentage on concert/festival goers in the UK. Below is a graph by Statista conducted in 2016.