Evaluation Question 3: What have you learnt from your audience feedback?

Audience feedback was very useful throughout all of the stages of the process as it allowed us to ensure our ideas would reach a wide audience and appeal to the specific audience that we had intended. Here is our audience:

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Primary target audience:

16-24 year old young adults (both genders) who are fans of pop and RnB.

Our primary audience are fans of the RnB genre aged 16-24

Secondary target audience:

Our secondary audience were British teens that could relate/aspire towards our artist.

[USES & GRATS]

Here are some of the data results that we had from the pre production stage:

AFTER THE RELEASE OF THE MEDIA PRODUCTS

After the music video was released we interviewed some of our target audience on Survey Monkey. Below is the analysis that Survey Monkey provided:

What would you improve

Favourite genre

Which shots were your
favourites

Would you listen to more of
this artist

How many stars would you give this
artist