R+P Post 14: My Target Audience

The primary target audience for our artist is 16-24 year olds and with a focus on females. This age group would like our artists as they are a similar age and the R&B/Pop style is particularly popular at this age. There is a focus on females as they would like to imagine themselves as our female artist  and on average they like songs about heartbreak, love and infidelity more than their male counterparts. The artist is not limited to one particular social class and has an appeal over various classes for example their inner city London upbringing has a working class appeal but their style of music is also appreciated by the middle class who also have similar "vintage sportswear" fashion style. Our video will appeal to this group as it will entertain them and feature things that they can associate with like clothing and locations.

Our target audience