R + P Post 2: Our target audience and how we plan to attract/address them

Our target audience are fans of mystery drama and it is skewed to 15-25 year old British audiences and it is aimed at general audiences.

We plan to attract these audience to our opening sequence with the protagonists being played by young adults and are mainly playing young adults. The crime genre is a very mainstream genre so it will have a wide appeal to general audiences. It is also a teen drama so it will naturally be attractive to teen audiences. British audiences will also be attracted to the film due to the 100% British cast.

Films that have inspired our choices are: Mean Girls, Attach the Block and Sherlock